Fusion of kansai fashion expresses "tradition" and "innovation" as Yamaga garden lantern. "Singing and dancing (turnip) re." which is catch phrase of poster It is the etymology of Kabuki, and this comes from "kabuku" [incline]. Common sense slips off, and these words to hint at behavior that became enlivened are underlying themes of advertising production of Kansai Yamamoto.
We express originality called "[put on] to cover" with through filter of kansai with garden lantern. About "Kansai Yamamoto ♡ Yamaga garden lantern which was subcopy," we did feeling, friendly feeling for notation which we put closer than "Produced by Kansai Yamamoto". We compose impression to receive of visual in the main constituent than text.
In addition, what we appointed multi-national model as is because we wanted to tell various places of Yamaga citizen about "Yamaga garden lantern having beauty of world level!" aloud. When Yamaga citizens can have in high their senses of beauty through this poster proudly, we wish eagerly.